“You live but once; you might as well be amusing.” ~ Coco Chanel
Shelby Taketa is a Cal Poly, San Luis Obispo Business Marketing graduate whose path has been anything but one-dimensional — former collegiate athlete, early dot-com co-founder, creative strategist, world traveler, and evolving force at the intersection of business, culture, style, and innovation. Her philosophy, “always keep evolving,” has shaped a career built on adaptability, reinvention, and connecting bold ideas across industries.
Often described as a strategic creative with an eye for possibility, Shelby blends leadership, marketing, technology, fashion, and civic engagement into a uniquely modern approach. From data-driven digital strategy and brand development to public arts leadership as San Jose Arts Commissioner for District 10 and Chair of the San Jose Public Arts Committee, her work is rooted in creativity, collaboration, and impact.
With extensive experience spanning B2B, B2C, web and app development, marketing campaigns, events, and cross-functional leadership, Shelby is known for turning vision into action. Whether building brands, leading projects, curating experiences, or shaping public conversations, she brings style, strategy, and substance to every endeavor.
Shelby is currently available for select contracts, collaborations, and creative projects.